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11th World Conference on Tobacco or Health, Chicago, 2000. Nicotine Plenary Session: From Science to the Marketplace

1.  "Introduction" to the Plenary Session by Jack E. Henningfield, Ph.D.
    View DVD presentation from conference...

2.  "Nicotine and the Brain" by Alan Leshner, Ph.D.
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3.  "Clean Cut Cigarettes - Global Production Launch"
    View DVD presentation that demonstrates how science can be misused.

"Selling tobacco products with implied health claims has great potential to undermine tobacco prevention and cessation.  To understand how such marketing might occur in an even less permissive marketing environment, an advertising agency was commissioned to develop a strategy to undermine tobacco regulation.  A fictitious new cigarette brand, Clean Cut, was 'launched' at the 11th World Conference on Tobacco or Health, in Chicago in 2000, as part of the Nicotine Plenary Session.  Since 2000 the Clean Cut script appears to have been adopted by Philip Morris with its test marketing of Marlboro Ultra Smooth and by other tobacco products."

4.  "The Changing Tobacco Industry and their Products" by Gregory Connolly, MD
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5.  "Plenary Session Question & Answer Forum with the Audience"
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Henningfield JE, Connolly GN, Kemper KE, Gitchell JG, Pinney JM.  Clean cut cigarettes: fictitious launch foreshadows actual tobacco industry strategy.  Tobacco Control.  2006;15:341-342

Copyright 2004 The Johns Hopkins University. Baltimore, Maryland.
All rights reserved. Last Updated January 15, 2010

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